Web 2.0 and social media are having a profound effect on the way the world connects and communicates today, providing both B2B and B2C organisations with extraordinary new opportunities to engage with their customers, employees and industry influencers. In the recruitment arena, many recruitment consultancies claim to "get" social media, but at SRGEurope these social technologies are at the very heart of our client and candidate proposition.

The effective use of social networks is in our DNA, and with every one of our consultants trained in using social media effectively for recruitment, it's what gives our consultants – and therefore by extension, our clients – the edge when it comes to competing for and engaging globally connected talent in the Online Gaming, Technology, Finance and Social Media sectors.

What does Recruitment 2.0 mean? It's about active engagement in the specialist communities in which we work. It's about proactive personal and professional networking. It's about understanding the value in relationships. It's about the deep understanding we have of these networks and tools, and our ability to use them to identify, engage and attract hard-to-find talent on a truly global basis.

Professional Networking sites such as LinkedIn, Xing and Viadeo have fundamentally changed how we recruit today. Tools such as Twitter, Facebook and YouTube allow us to connect and promote our clients' opportunities in innovative new ways, often in virtual real-time. We're using emergent location based services such as FourSquare and smart mobile devices to help create portable, localized engagement capacity. We use the new social promotion capabilities of Facebook, LinkedIn, Twitter and beyond to target potential candidates. And we help client organisations manage and positively influence their online employer reputations on fast-growing review sites such as Glassdoor.com.

Beyond just understanding and using these tools, every single one of our consultants has undertaken extensive training in the use of corporate social networks. Furthermore we manage, and are active participants in, the online communities in the sectors in which we work. Above all, we ensure our clients benefit from the competitive advantage that Recruitment 2.0 gives us. That's what we mean by Intelligent Recruitment.

Please do connect with SRGEurope on social networks