Business Development/Marketing Specialist

Business Development/Marketing Specialist | Crypto/Blockchain | London Hybrid

Business Development/Marketing Specialist required for an exciting non-profit organisation headquartered in London. They are supported by one of the biggest names in Crypto.

Please note for the Business Development/Marketing Specialist vacancy, experience within blockchain is essential.

What’s on offer to you?

• Fast growing organisation
• Hybrid working
• You will be part of the key team for driving new projects

What You Will Be Doing

• Conduct thorough market research to identify new business opportunities and trends in emerging technology risk.
• Analyse market data to understand customer needs, competitor activities, and potential for new market penetration or expansion.
• Develop and implement strategies for lead generation through various channels, including digital marketing, networking events, industry conferences, and social media.
• Qualify leads to ensure they meet the company’s target customer profile and are likely to convert into sales.
• Engage with potential clients through cold calling, emails, and meetings to present the company’s tools and products.
• Develop tailored pitches and presentations to highlight the benefits and features of the company’s offerings, specifically addressing the risks and challenges faced by the client in emerging technologies.
• Build and maintain strong relationships with existing clients, understanding their ongoing needs and ensuring they are satisfied with the company’s services.
• Identify opportunities for upselling or cross-selling other products or services to enhance customer value.
• Participate in strategic planning with the company’s leadership to develop growth strategies based on market analysis and sales performance.
• Set sales targets and develop plans to achieve these goals while monitoring progress and adjusting strategies as necessary.
• Ensure that all sales practices comply with industry regulations and ethical standards.
• Monitor sales performance and other key metrics to evaluate the effectiveness of sales strategies and lead generation activities.

What You Will Need to Succeed In This Role

• Essential knowledge of the blockchain industry.
• Experience with GTM (go to market) Strategy.
• Proficiency in market research and analysis to identify business opportunities and trends.
• Expertise in developing lead generation strategies across various channels including digital marketing and social media.
• Strong client engagement and negotiation skills for sales and client acquisition.
• Ability to build and maintain client relationships, with skills in upselling and cross-selling.
• Experience in strategic planning and setting sales targets, along with the ability to adjust strategies based on performance.
• Knowledge of industry regulations, ethical standards, and risk management in emerging technologies.
• Proficiency in monitoring sales performance and preparing reports with insights and recommendations.
• Self-sufficiency: competency to handle and take ownership of all the responsibilities with no more than one junior person in their charge.

Keywords: Business Development | Marketing | London | Hybrid | Blockchain/Crypto